The Rules
When we started JamBase some 7 years ago, there were some 'rules' that kept coming back around. I'm not sure if we ever wrote them down, but nonetheless - here's what I can remember:
1. You've gotta be nice
2. Avoid "Coming Soon"
Don't pre-announce features or stories. When they get there they'll get there. If you're "coming soon" it means that you're "blowing now". But when you're ready to go live, make it count: ANNOUNCING!
3. Get people to where they want to go or the information they want as quickly as possible (even if its not on our site) and they'll keep coming back.
4. Win with the fans and everyone else will follow
5. ...I can't remember right now, what are your rules?
1. You've gotta be nice
2. Avoid "Coming Soon"
Don't pre-announce features or stories. When they get there they'll get there. If you're "coming soon" it means that you're "blowing now". But when you're ready to go live, make it count: ANNOUNCING!
3. Get people to where they want to go or the information they want as quickly as possible (even if its not on our site) and they'll keep coming back.
4. Win with the fans and everyone else will follow
5. ...I can't remember right now, what are your rules?
posted by Andy at
11:30 PM
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