The Bliss Business

The music industry is in the Bliss business.

It's entertainment, a different dimension of being, an escape of our daily lives to a place of limitless possibilities, time travel with magicians, epic delight.

Especially when it's really good.

It's all about Trust. Trusting the artist to submit your evening and mind to their craft, the hope that they'll take you 'there', to that place of dreams, joy, excitement, comfort, jubilation, darkness and light.

Turning question marks into exclamation points.

? > !

That's what we're after.