Seth Godin's live Music Talk
Seth Godin spoke to Columbia Records last week about the state of the music business.
His points are, as always, on point. He talks about cultivating a devoted tribe of music fans, how labels can still succeed with the assets they have if they can only learn to communicate effectively with their customers, and how Ricki Lee Jones never emails him to tell him when she's coming to town.
Godin has been consistently preaching the gospel of word of mouth, permission-based marketing for years. His books introduce the concept that marketing should be anticipated, personal and expected. It's not about just advertising anymore, or if it is, the advertising becomes invisible.
I've started calling what we do "Information Marketing"
Since first hearing Seth speak at an ExactTarget conference several years ago, I'm constantly amazed at how timeless his lessons are amidst the day to day bubble-candy-sprinkles of modern day marketing schemes. You can't fake this stuff, and I fundamentally believe that you can't fool people (at least not all the people) all the time.
The tricky part is that once you've read his books and peek behind the curtain of the tactics, it's hard to go back to the innocence of classic consumer behavior. Oh my, can it be? Is Seth Godin really the one?
Take the red pill...
His points are, as always, on point. He talks about cultivating a devoted tribe of music fans, how labels can still succeed with the assets they have if they can only learn to communicate effectively with their customers, and how Ricki Lee Jones never emails him to tell him when she's coming to town.
Godin has been consistently preaching the gospel of word of mouth, permission-based marketing for years. His books introduce the concept that marketing should be anticipated, personal and expected. It's not about just advertising anymore, or if it is, the advertising becomes invisible.
I've started calling what we do "Information Marketing"
Since first hearing Seth speak at an ExactTarget conference several years ago, I'm constantly amazed at how timeless his lessons are amidst the day to day bubble-candy-sprinkles of modern day marketing schemes. You can't fake this stuff, and I fundamentally believe that you can't fool people (at least not all the people) all the time.
The tricky part is that once you've read his books and peek behind the curtain of the tactics, it's hard to go back to the innocence of classic consumer behavior. Oh my, can it be? Is Seth Godin really the one?
Take the red pill...
posted by Andy at
3:49 PM
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